In the digital economy, a great customer experience is more important than ever
    
        
            
                
            Source: Middle East Insurance Review | Nov 2019
         
     
    
    
    
    
    
    
    
    True omnichannel customer service, a strategy that integrates multiple contact methods for clients and customer service teams, ensures that customer journeys can flow and cross between them based on individual needs, says Ms Carine Moneyron of Nexus. 
 
 
    
    
    
    
    
	
        
		
        
            
                
				
					
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