Balancing innovation and distribution
Source: Middle East Insurance Review | Mar 2017
The large grey area between product innovation and distribution is where the problem of dysfunctional growth lies in family takaful industry, though product proposition and distribution channels remain the key drivers to increase penetration. Mr Syed Raza Haider of Alinma Tokio Marine Company explores a way to strike a balance between the two and eliminate the grey area.
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