UAE: Wellx.ai partners with WHOOP to provide hyper-personalised insurance

Source: Middle East Insurance Review | Mar 2022

UAE-based InsurTech firm Wellx.ai and Boston-based human performance company WHOOP have announced a partnership that will integrate physiological data into health insurance to create an enhanced wellness experience in the UAE.

With the collaboration, individuals and organisations in the UAE that purchase insurance through Wellx.ai will gain access to WHOOP wearable technology and advanced analytical insights for the opportunity to unlock cash back and other rewards for hitting important health milestones.

Through educational wellness programmes and initiatives, Wellx.ai and WHOOP will incentivise and influence user behaviour, helping Wellx.ai customers make healthier lifestyle choices. Individuals who achieve set sleep performance, recovery, and strain score goals will be eligible for cash back rewards through the Wellx.ai insurance programme. M

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