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May 2021

Bahrain: gig-Bahrain joins BIBF's corporate sponsorship project

Source: Middle East Insurance Review | Apr 2021

Bahrain Kuwait Insurance Company (gig-Bahrain), a subsidiary of Gulf Insurance Group (gig), announced that it has joined the corporate sponsorship project within the Bahrain Institute of Banking & Finance (BIBF) new iconic building at Bahrain Bay.
 
Under the partnership agreement, a study hall will be named after gig-Bahrain, at BIBF’s new state-of-the-art building, with an expected inauguration later this year to serve the training needs of the financial sector in Bahrain and beyond.
 
In a press statement, the insurer said this partnership will increase brand awareness and reinforce the positioning of gig-Bahrain as a partner of the BIBF, and will foster a reputation of a supporter of human capital development.
 
The national project comes in line with the BIBF’s expansion plans in and outside Bahrain to further accommodate the growing demand and improve the learning experience, representing an important milestone in the development of Bahrain’s financial services sector and the national economy.
 
“This sponsorship is a testament of gig’s leadership in the insurance market in the MENA region, not only in terms of size but also in terms of the contribution to the intellectual development of the industry at large. We are proud to partner with the BIBF, the leading authority on insurance training in the region, and are happy to be the first in the market to do so. We now look forward to work with the team and support this national initiative,” said gig-Bahrain CEO Dr Abdulla Sultan.
 
He added, “On this occasion we would also like to announce that we have several other partnerships with the BIBF that will be announced shortly and falls in line with our group’s strategy to become the pioneers in every market we operate in.”
 
“We are extremely delighted to collaborate with organisations that recognise the importance of training and development, and with the collaborations we have forged so far, the BIBF continues to seek further pathways to improve training facilities to further enhance the student learning experience,” said BIBF director Dr Ahmed AlShaikh. “This partnership goes beyond traditional sponsorship and branding to a deeper level of holistic brand/business integration and partnership.” M 
 
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