Profile On Mena - Mena: Sizzling With Potential - Time To Strike Now

Source: Middle East Insurance Review | Sep 2006

The insurance industry in the Middle East and North African (Mena) region, which currently has one of the world's lowest penetration rates, is evolving and modernising. This cover story outlines the dynamic changes in the region, the growing pains, the challenges faced and the bold steps needed to reap the full potential of the young market.

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