Bahrain: Takaful International unveils new brand identity
Source: Middle East Insurance Review | Mar 2019
Bahrain-based Takaful International Company (Takaful), one of the region’s pioneering Islamic insurance companies, has launched its new brand identity, incorporating a revamped logo that reflects the company’s forward-thinking momentum.
This follows its progress in integrating into the Gulf Insurance Group (GIG) in 2015 and GIG’s completion of the process of acquiring a majority stake in Takaful, which has seen it emerge as the takaful arm of GIG.
The launch took place in February at The Ritz Carlton Bahrain in front of a select audience that included Mr Abdul Rahman Mohammed Al Baker, executive director - financial institutions supervision, Central Bank of Bahrain; Mr Jamal Al Hazeem, chairman of Takaful; Mr Essam M Al Ansari, CEO of Takaful; board directors and senior members of Takaful and the GIG Group as well as other invited guests.
Work on the brand identity began soon after Takaful became a member of GIG, and the new look seeks to embody the powerful synergies that underpin the shared values and vision that exist between the organisations.
Commenting on the launch of the new brand identity, Takaful’s chairman Jamal Al Hazeem said, “Becoming a member of GIG Group has proved beneficial for us here at Takaful and for our clients and industry, providing us with the additional financial and technical support required to continue to build on our leadership in the takaful market. It has also marked the coming together of two respected names who have a common goal towards achieving excellence at all operational levels. The new identity encapsulates the values we share and brings the promise of greater things to come for our network and stakeholders as we continued to build, grow and stay true to our history and focus on delivering innovation.”
Takaful, established in 1989, is the first Islamic insurance company in Bahrain and one of the pioneering Islamic insurers in the Middle East. M