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Kenya: Pan Africa Insurance rebrands to Sanlam Kenya

Source: Middle East Insurance Review | Oct 2016

Pan Africa Insurance Holdings Limited (PAIHL) has rebranded to Sanlam Kenya Plc and its subsidiaries, including Pan Africa Life, Pan Africa Asset Management, Gateway Insurance and PA Securities, will also be rebranded to Sanlam Life Insurance, Sanlam Investments, Sanlam General Insurance and Sanlam Securities, respectively.
 
   The rebranding aims to offer Kenyan shareholders, clients and other stakeholders the added comfort and security of doing business with a company that has a strong track record of financial performance and world-class products and services. 
In addition, Sanlam Kenya and its subsidiaries will have access to technical expertise and experience from various resources within the Sanlam Group which operates across five continents.
 
   Announcing the rebranding of PAIHL and its subsidiaries to Sanlam at a briefing, Sanlam Kenya CEO Mugo Kibati assured stakeholders of a seamless transition with a differentiated level of client service excellence. He said: “The rebrand to Sanlam Kenya heralds a new dawn for the diversified financial services firm that we are. It makes us a bigger and better company that is firmly positioned to deliver world-class financial services for the local clientele as well as value for our shareholders and other stakeholders.
 
   “It will also contribute to stronger performance for the firm and offer Kenyans greater access to a comprehensive and tailored range of financial solutions to meet individual and institutional insurance and investment needs.” 
 
   He added that the rebrand to Sanlam Kenya was a natural progression for PAIHL.
 
   Sanlam is a leading financial services group established nearly 100 years ago and listed on the Johannesburg Stock Exchange Limited (JSE) in South Africa and the Namibian Stock Exchange (NSX).
 
   The Group has businesses in 33 countries across Africa and first acquired a stake in PAIHL in 2006, following Sanlam’s acquisition of African Life Assurance Group.
 
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