Gen Z and Gen Alpha children are growing up in an environment defined by rapid technological change, rising costs, emotional complexity and deep uncertainty, according to research prepared for Liberty Group which offers life insurance and other services.
The research reveals that children are more digitally immersed, financially aware and globally connected than previous generations, yet they are also experiencing higher levels of stress and pressure. Careers are shifting faster than education systems can adapt and the future world of work will demand continuous learning, adaptability and diverse skillsets.
Against this backdrop, Liberty is urging parents to rethink the way they plan for their children's futures, starting with a strong, future focused education plan.
"Parents are raising children in a world where the rules have changed," said Zandile Makhoba, Lead Research and Insights Specialist at Liberty. "The future is unpredictable, but one thing is certain: children will need more education, more upskilling and more flexibility to succeed. That requires early and intentional planning."
Education planning is now a parenting imperative
Education planning is no longer a nice-to-have but an essential component of preparing Gen Z and Gen Alpha children for adulthood. The rising cost of education, combined with the need for continuous learning, means parents must think beyond saving for a single qualification.
A future-ready education plan must support:
"Today's children will build careers that are nonlinear and will require ongoing investment in education," said Sheila-ann Robey, a Liberty financial adviser specialising in education planning. "Parents do not need to save large amounts to get started. What matters most is starting early, staying consistent and building a flexible plan that grows with the child."
"Education planning is not just financial planning," added Ms Robey, "It is emotional planning. It is a way to give children confidence, stability and freedom to pursue opportunities in a world that is changing every day."