Seventy percent (70%) of Moroccan citizens have at least one insurance policy, according to the findings of a national survey conducted by the National Federation of Consumer Associations, in partnership with the Ministry of Industry and Trade.
The survey results show a predominance of motor insurance (60%), followed by health insurance (50%), home insurance (40%), and life insurance (30%).
The main motivation behind the insurance purchases remains legal requirements (40%), followed by protection against risks (35%) and the desire to secure the family (15%).
While the majority of Moroccans are insured, their relationship with the companies remains far from ideal, the survey findings also show. Nearly 65% of policyholders say they are dissatisfied, pointing to complex insurance policies, excessively long claim settlement times, and insufficient customer service.
Another striking observation: 70% of policyholders say they have changed insurers, mainly for reasons of cost, speed of services or scope of coverage.
What needs to be done
In light of the survey findings, industry players are being urged to strengthen education around insurance policies, simplify legal language, and adapt products to the needs of households and SMEs. At the same time, digital technology and improving procedural transparency are emerging as key levers for restoring trust and improving customer satisfaction.
The poll was based on a representative sample of 4,040 people spread across the 12 regions of the Kingdom.