Salama, one of the world's largest and longest-established Shariah-compliant takaful solution providers, has partnered with Policybazaar.ae, a leading and regulated digital insurance broker in the UAE, in a landmark move to increase life insurance penetration in the UAE.
This partnership is aimed at making Salama’s life takaful products more widely accessible through Policybazaar.ae’s digital platform.
Mr Rakesh Sudhakaran, chief commercial officer of Salama, said, “Our strategic partnership with Policybazaar.ae represents a pivotal move in expanding our reach to customers who value ethical, transparent, and purpose-driven protection. Together, we are reshaping the future of life takaful — making it more accessible, relevant, and impactful for communities across the emirates.”
Salama’s offerings are designed to meet a broad spectrum of financial objectives — from pure term protection to savings-linked plans — and are available on Policybazaar.ae.
Mr Neeraj Gupta, CEO of Policybazaar.ae, said, “At Policybazaar.ae, we’ve seen increasing awareness among UAE residents about the need to safeguard their families’ financial well-being. Life insurance should be an easy and transparent decision, not a complicated one.”
He added that the partnership with Salama plays a vital role in closing the protection gap in the UAE.
The partnership, which went live earlier this month, is supported by educational content, dedicated product assistance, and a seamless customer experience.