Riyadh-based Yasmina, the pioneering embedded insurance platform in Saudi Arabia, has successfully secured $2m in seed funding.
With the funds, Yasmina is scaling its team and launching operations beyond Saudi Arabia, beginning with the UAE this year and Egypt in 2026, the company said in a statement.
Saudi investment management firm Scene Holding led the seeding round, co-led by Access Bridge Ventures, with participation from Arzan VC and early backing from the Sanabil Investment Accelerator by 500.
Founded in 2023 by Messrs Masoud Alhelou and Bashar Abalkhail, Yasmina offers seamless API integration that enables digital businesses to provide personalised insurance at checkout in under 48 hours, Yasmina meets customers where they are, with full regulatory approval and a frictionless user experience.
Since its inception, Yasmina has formed strategic partnerships across HR, auto, travel, POS, and real estate platforms. These collaborations are expected to bring embedded insurance to over 1.5m customers, offering a range of products including SME medical, motor, life, and general insurance.
Mr Masoud Alhelou, Yasmina’s co-founder and CEO, said, “This round is a strong vote of confidence in our vision to simplify insurance across digital touchpoints. We’re proud to be the first embedded insurance platform in Saudi Arabia, and this funding will help us scale faster, serve more partners, and redefine how protection is offered in the region.”
Mr Sultan Ghaznawi, chairman & managing director of Scene Holding, said, “Yasmina’s API-first model and regulatory momentum place it at the intersection of InsurTech, FinTech and protection, a space we believe will define the next wave of value creation across MENA.”