News Middle East15 Apr 2021

Middle East:Bupa Arabia named region's most valuable insurance brand

| 15 Apr 2021

Bupa Arabia for Cooperative Insurance has been named as the Middle East's most valuable insurance provider, in the annual report for 2021 by Brand Finance, the world's leading independent brand valuation consultancy headquartered in London.

The report noted that Bupa Arabia's strong financial forecasts have gained six notches up the scale from last year driving its brand value up by 23% to $618m.

Bupa Arabia's innovative insurance solutions and unique initiatives in line with Saudi Arabia's Council of Cooperative Health Insurance have driven the company from strength to strength over the past 20 years, making it a national leader and provider of healthcare services for millions of national and residents in the Kingdom.

Meanwhile, Bupa Arabia ranked 13th in Brand Finance's "Top 50 most valuable Saudi Arabian brands" list, moving six notches up the scale from last year.

Mr Tal Nazer, CEO and member of board of directors, Bupa Arabia, attributed the company’s advancing position in the Brand Finance rankings to the successful strategies implemented by Bupa Arabia.

He said: “This has been evident through the adoption of the concept of 'making change' in the local healthcare sector, the commitment to improving the customer’s overall health, and upgrading its digital solutions through the Bupa 'Click' campaign under the inspiring slogan 'Integrated healthcare only one click away'.

"Additionally, Bupa Arabia’s Tebtom program offers a set of healthcare services that go beyond medical insurance coverage, such as home-based vaccination for children, doctors, telemedicine services among others, while our Rahatkom program is designed to make hospital experiences positive and stress-free by supporting customers when and where it matters, focusing on on-site case management, quick coverage responsiveness and post-admission services."

Brand Finance, set up in 1996, undertakes the world's largest study on brand valuation, ranking over 5,000 of the world's biggest brands across all sectors and geographies each year.

Bupa Arabia was founded in 1997 as a joint venture between Nazer group and Bupa. It became publicly listed company in 2008. Bupa Arabia is considered part of the Bupa Global network.


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