Al Wathba National Insurance Company (AWNIC) has officially launched its new digital division 'AWNICbot'. It offers 100% digital insurance services, super-fast claim processing and easy access to product benefits at the click of a button.
A year in the making, AWNICbot, available through Awnicbot.com or a dedicated app, was developed with customer service at its heart, with services available 24/7 and completely omitting the need for customers to visit a service centre.
In addition to allowing customers to purchase and renew policies online, AWNICbot enables customers to submit claims online. A support team will take care of everything from getting a vehicle repaired to dropping it back at a client’s doorstep.
Customers can also benefit from AWNIC’s privilege card, a loyalty discount card to some of the UAE’s leading brands, when they buy insurance from AWNIC or its associates.
“In this day and age, many of our customers want 24/7 access to all the wide-ranging sales, claims and servicing systems we offer. AWNICbot was developed to make insurance quick and easy with the help of modern technology, and with the end user’s perspective at the centre of it all. All our products are now available digitally and are geared to customer requirements for simplicity,” said AWNIC CEO Bassam Chilmeran.
The launch of AWNICbot is part of the insurer’s digital transformation strategy which has led to its growing reputation as a leader in digital innovation. In the past year, AWNIC has incorporated many technological advancements into its strategy, such as blockchain technology in the motor claims process, developing a mobile application, and creating a digital HR system.
Mr Chilmeran said, “We have seen great acceptance and have received positive results due to the implementation of these technological advancements and we look to grow further in terms of innovation in the insurance market in the UAE.”