RSA Insurance said it will be giving people on the frontline of the COVID-19 crisis a 3-week concession on their car insurance as a way of showing appreciation for the service they have rendered during the pandemic.
The insurer is also extending the concession to the elderly, people of determination and existing customers at renewal. The 3-week concession coincides with the April 3-week lockdown in the UAE in which residents followed the advice of government to ‘stay home and stay safe’.
In addition, RSA has partnered with HSBC, First Abu Dhabi Bank (FAB), Emirates NBD and Commercial Bank of Dubai (CBD) to offer an easy, interest-free installment plan to help customers pay for their insurance premiums over a course of three or six months. This is designed to help customers better navigate their finances during difficult times.
The sudden and impactful change brought on by coronavirus is a stark reminder that now more than ever it’s important to be there for each other and to be mindful of one another, said RSA Insurance CEO Martin Rueegg.
He added, “On top of these great initiatives, all our services are available online and servicing customers digitally has been our priority – whilst coronavirus has disrupted some of our usual channels, like our branches – we remained determined to be there for our customers when they needed us.”
Like many companies, RSA has been undergoing a shift to servicing customers online in recent years and this has served the insurer well during the coronavirus pandemic. The company experienced a 40% increase in web visitors and a 10% increase in online policies, as customers moved from branches and call centres to online. On the RSA website, the insurer has moved its customer services team to servicing customers via a web chat facility to support the shift of customers going online.