Morocco’s Insurance and Social Welfare Authority (ACAPS) is launching a large-scale programme in partnership with the African Development Bank (AfDB), to transform the country’s insurance sector through innovation.
The main objective of the project, called the Moroccan InsurTech, Inclusion and Innovation programme (PM3I), is to foster innovation and the development of the InsurTech ecosystem in Morocco to improve customer experience and insurance inclusion, especially for the most vulnerable population groups such as women.
The project was approved on 30 September 2025 and will run until December 2028. The programme, which has a total budget of $680,000, including $510,000 from the African Digital Financial Inclusion Facility (ADFI), a special fund managed by the AfDB, and $170,000 in matching funds from ACAPS.
The PM3I project directly supports the “Strengthening the protection and economic integration of target populations through a more inclusive insurance offering” pillar of Morocco’s National Financial Inclusion Strategy (SNIF), that was launched in 2019.
The PM3I aims to achieve the following objectives:
- Promote innovative projects
- Strengthen insurance inclusion
- Support traditional insurers by providing them with methodological and technical support to integrate InsurTech technologies and improve customer experience.
- Contribute to stakeholder capacity building
Expected 2028 outcomes
The expected project outcomes and their impact by end-2028 are as follows:
- a regulatory framework conducive to the insurance inclusion of the most vulnerable population groups
- significant improvement in insurance inclusion
- enhanced skills of insurance sector actors, with a better understanding of innovation and InsurTech challenges
Project target area, beneficiary population and other stakeholders
The project covers the whole of Morocco. It will benefit the regulator, the 25 insurance companies currently operating in the country, 2,000 intermediaries and brokers, 30 InsurTech project promoters, about 200,000 new users (100,000 of them women) and 30,000 microenterprises and cooperatives, at least 40% of them owned by women. M