UAE: Motor insurers fight for online market share
Source: Middle East Insurance Review | Mar 2026
Competition among insurance companies in the UAE motor insurance market has intensified, shifting to the digital sphere involving online platforms and social media.
The branch has entered a stage of innovation that extends beyond mere protection to flexible payment facilities and services that save time and effort, reported the newspaper Al Khaleej.
Technical pricing, data, and digital transformation will drive the motor insurance market in 2026. Companies will strengthen their position by balancing fair pricing with quality and speed of service.
Some online platforms offer third-party insurance coverage up to AED2m ($545,000) as well as the option to pay insurance premiums in instalments without interest charges. Other platforms have introduced insurance packages targeting those whose annual driving distances do not exceed 20,000 km, with discounts of up to 40%.
Some platforms have focused on reducing the time required to issue insurance policies. For some insurers, the processing time taken is within 10 minutes via digital channels. Other websites offer solutions including 24/7 roadside assistance, direct compensation and incentives for drivers. M