UAE: Salama partners with Policybazaar to expand access to life takaful insurance solutions
Source: Middle East Insurance Review | Sep 2025
Salama, one of the world’s largest and longest-established Shariah-compliant takaful solution providers, has partnered with Policybazaar.ae, a leading and regulated digital insurance broker in the UAE, in a landmark move to increase life insurance penetration in the UAE.
This partnership is aimed at making Salama’s life takaful products more widely accessible through Policybazaar.ae’s digital platform.
Salama chief commercial officer Rakhes Sudhakaran said, “Our strategic partnership with Policybazaar.ae represents a pivotal move in expanding our reach to customers who value ethical, transparent, and purpose-driven protection. Together, we are reshaping the future of life takaful — making it more accessible, relevant, and impactful for communities across the emirates.”
Salama’s offerings are designed to meet a broad spectrum of financial objectives — from pure term protection to savings-linked plans — and are available on Policybazaar.ae.
Policybazaar.ae CEO Neeraj Gupta said, “At Policybazaar.ae, we’ve seen increasing awareness among UAE residents about the need to safeguard their families’ financial well-being. Life insurance should be an easy and transparent decision, not a complicated one.”
He added that the partnership with Salama plays a vital role in closing the protection gap in the UAE. M