MENA: Direct brokers expected to generate the most sales

Source: Middle East Insurance Review | Jul 2023

Direct brokers are regarded by the biggest proportion (36%) of top insurance executives as the distribution channel they think will create the most sales growth over the next 12 months, according to a poll conducted by (re)insurance broking and consultant company LINK.

An insurer’s direct salesforce (22%) and own online portal (19%) are seen as the next most important distribution channels, indicates LINK’s May 2023 edition of the ‘Ask the CEO’ survey. The poll covered 42 top insurance executives from nine Arab countries. M

Comment | Print

Name*

Email*

Comment*

Code Verification*

Enter the code shown above in the box below.

Note that your comment may be edited or removed in the future, and that your comment may appear alongside the original article on websites other than this one.