Life insurance and Gen Z

Source: Middle East Insurance Review | Jul 2023

With 40% of the Indian population consisting of Gen Z and millennials, it is a big group for the life insurers to catch them young. Being digitally literate and positively inclined towards insurance is an additional advantage with this group. Middle East Insurance Review spoke with Bharti AXA Life insurance’s Mr Nitin Mehta about how life insurers are exploiting this opportunity.

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