UAE: Dar Al Takaful adopts new brand of Watania International Holding
Source: Middle East Insurance Review | May 2023
Dar Al Takaful, one of the leading takaful providers in the UAE, is changing its trade name to become Watania International Holding, an investment holding company, following approval by its shareholders.
The new name is part of a new corporate identity following a strategic brand architecture review undertaken after the merger between Dar Al Takaful and National Takaful Company (Watania) which was completed in July 2022 to bring all business lines under the Watania Takaful brand.
The new corporate identity underpins the significant transformation taking place across the organisation following the merger. Both the investment holding company and its two subsidiaries now share a common logo style rooted in the culture, heritage and purpose of both merged companies and combining the best of their features with Watania’s styled typography and Noor’s infinity symbol.
Earlier this year, the trade names of the company’s two subsidiaries were changed from Noor Takaful General (motor and non-motor) and Noor Takaful Family (life and medical) to become Watania Takaful General and Watania Takaful Family respectively following the necessary approvals.
Watania chairman Ali Saeed Bin Harmal Aldhaheri said, “Watania was formed to provide an alternative to conventional insurance companies in the UAE.” He said, “A key objective of Watania International Holding, as an investment holding company, is to strengthen the takaful industry by establishing a sustainable ecosystem encompassing a portfolio of interrelated businesses that create value for all its stakeholders.
“Meanwhile our operating subsidiaries Watania Takaful Family and Watania Takaful General will carry forward the currently well-established takaful insurance operations offering, respectively, motor and non-motor policies, and family takaful (life and medical) policies to individuals and organisations.” M