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Mar 2024

UAE: Oman Insurance Company rebrands as Sukoon

Source: Middle East Insurance Review | Nov 2022

Oman Insurance Company (OIC) has adopted a new branding, called Sukoon, to reinforce its deep-rooted heritage in the UAE market.
 
Sukoon is a registered trademark of OIC, which remains the legal name of the insurer. The company unveiled the new corporate logo at the iconic Burj Khalifa on 6 October 2022.
 
OIC chairman Abdul Aziz Abdulla Al Ghurair said, “With a vision to develop local expertise and a solution to protect people, my father Abdullah Al Ghurair launched Oman Insurance in 1975, almost half a century ago. A lot has been achieved and much impressive progress has been made in all these years to prepare ourselves for the future of insurance. Today, the company is amongst the best, strongest and most customer-centric insurers in the region. It is the right time for us to reflect these changes and our values in a new brand.”
 
Sukoon CEO Jean-Louis Laurent Josi said, “In the last three years, we carried out extensive market research and brought together some of the world’s best-in-class rebranding experts to guide and advise us. We have gone through several focus groups, interviews, and surveys. We have tested dozens of names, logos and colours to finally select Sukoon.
 
“Sukoon is a new starting point where leveraging our foundations, we will develop an exceptional insurance platform with the objective of providing an unmatched customer experience and unrivalled insurance expertise in the region. We will achieve this by investing massively in our transformation with dozens of projects in the pipeline focused on digital, partnerships and international development, notably with our Lloyd’s syndicate.” M 
 
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