Malaysia: PruBSN pledges support for Malaysian Takaful Association's national campaign
Source: Middle East Insurance Review | Mar 2020
Prudential BSN Takaful Berhad (PruBSN) is one of the takaful operators partnering with Malaysian Takaful Association for the ‘Race for Cover: Towards Takaful 2020’ campaign.
The campaign is a concerted effort by the industry to promote greater awareness about family takaful with the overarching aim to increase takaful penetration rate and narrow the protection gap in Malaysia.
It also aims to better inform Malaysians of the benefits of family takaful and the importance of protecting themselves and their families.
In 2019, PruBSN introduced an affordable and customisable shariah-compliant solution that allows consumers to build their ideal protection plan based on their needs and budget. This product line has garnered over 74,000 subscribers to date. M