MENA: Health insurers looking at value-based pricing

Source: Middle East Insurance Review | Oct 2019

Affordability and value-based pricing are driving innovative payment schemes in the regional healthcare insurance sector, as governments in MENA introduce mandatory health insurance and encourage funding from the private sector.

A topic of interest in this regard is implementing value-based healthcare (VBH), said Dr Doaa Said, managing director of Maarefah Management. Currently, a fee-for-service model is largely adopted. VBH changes the mindset because it provides a cultural shift and, in a market where there is competition, the onus is on the value a provider brings to the healthcare ecosystem.

The MENA region faces an unparalleled and unprecedented rise in demand for healthcare over the next two decades, according to a report by Trade Arabia News Service. It is estimated that total healthcare spending in the region will reach $60bn in 2025, up from $12bn today. M

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