Magazine

Read the latest edition of AIR and MEIR as an Interactive e-book

Jan 2014

Special Feature


Market roundup: 2013 in review - Laying the groundwork for further growth

A number of positive developments in 2013, notably in healthcare and takaful, are likely to lead the GCC insurance market on a sustainable growth path.

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MICC Essay: Taking advantage of social media

A marketing approach combining traditional tools with social media will increase the presence of insurers, but organisations need to find the right balance, says Mr Suresh Gunathilaka of Abu Dhabi National Insurance Company in his runner-up entry to MICC's 2nd Essay Competition.

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Strategic global view: Brand equity in insurance - An economic view

The commercial value of an insurer's brand is a function of excellence in key business and corporate processes rather than a result of image-building public relations or corporate social responsibility activities, argues Dr Kai-Uwe Schanz of Dr. Schanz, Alms & Company AG, Zurich.

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