Jun 2018

Read the latest edition of AIR and MEIR as an Interactive e-book

Country Profile


Promising changes ahead

The sluggish economy in Tunisia has hampered the growth of the insurance sector, but a new insurance law in the pipeline is expected to result in bigger and stronger insurers, improved corporate governance and a better business environment overall. 

Setting the bar high

Regulatory reforms and higher commitment from players could increase penetration rate, says Mr Hafedh El Gharbi, president, Comité Général des Assurances (CGA).

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Reinforcing healthy performance

Adopting prudent underwriting strategies and entrenching presence in target markets helped the company overcome the severe challenges the international reinsurance market witnessed in 2017, says Mrs Lamia Ben Mahmoud, chairperson and CEO of Société Tunisienne de Réassurance (Tunis Re).

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Work-in-progress for a better future

The Tunisian Federation of Insurance Companies (FTUSA) is preparing for an era of growth in anticipation of a new insurance law, says director general Kamel Chibani.

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Finding growth in new niches

Seeking new areas for growth and steering clear of unhealthy competition will help insurers grow profitably despite the tough economic conditions, says Mr Habib Ben Hassine, CEO of Maghrebia Assurance Group.

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Go big to succeed

There is a need to create large insurance entities and expand the base of insureds in order to benefit from the big potential the Tunisian market offers, says Mr Mohamed Dkhili, president and CEO of GAT Assurance.

Insurers need to improve life selling strategy

Life insurance remains in its early stages of development and insurers can learn from banks to increase efficiency in selling products, says Mrs Dalila Bader, director general of Salim Assurance Co.

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Takaful steadily growing in Tunisia

Zitouna Takaful is undergoing a major transformation this year with the state selling 70% of its shares. The company’s strong foundations will ensure a smooth transition in a market that is still in its infancy but growing steadily, says CEO Makrem Ben Sassi.

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Broadening the scope of services

The Tunisian Company for Insurance of Foreign Trade (Cotunace) has been growing steadily over the past five years, thanks to a more focused approach and quick response to market needs, says Mrs Souheila Chabchoub, its president and director general.

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