Magazine

Read the latest edition of AIR and MEIR as an Interactive e-book

Apr 2013

Cover Story


Social Media & Branding: Making the connection

Social media is still new concept for the region's insurance industry, but it is here to stay, and it is one that cannot be ignored. As customers increasingly interact online, it is important that insurers adapt to social media platforms to improve their virtual presence and stay connected.

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Social Media & Branding: Managing the risks of social media

Businesses should adopt international best practice and the strictest legal position in relation to its use of social media, whilst ensuring it is not against local laws, says Mr Takamasa Makita of Clyde & Co.

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Social Media & Branding: Winning hearts and wallets - Why you won't succeed by just fitting in!

Winning customers' hearts involves a few very simple steps, but requires lots of experimenting to get the right mix that suits your organisation, says Mr Daniel Jason of Al Nabooda Insurance Brokers.

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Social Media & Branding: Building brand awareness

Mr Philip Carrington of Globaleye looks at what goes into cultivating a brand - harnessing technology, soliciting customer feedback, and recruiting and retaining the right staff.

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