State-controlled PureHealth, the largest healthcare provider in the UAE, has strategically expanded its insurance arm, Daman, marking the latter's transformation from a health-focused entity into a comprehensive, multi-line insurer with entry into the high-growth Property and Casualty (P&C) segment.
As part of this evolution, Daman will adopt a new legal name: The National Insurance Company – Daman, reflecting its broadened scope and strengthened position within the UAE’s dynamic insurance landscape, according to a statement released by the Abu Dhabi Media Office.
The company will introduce new P&C products in phases while ensuring uninterrupted service for existing members.
The transition reflects Daman’s broader mission to meet the evolving protection needs of individuals and businesses across the emirates by offering them a broader suite of insurance services. As the insurance arm of PureHealth and the UAE’s leading health insurer, Daman’s expansion into the P&C segment supports its vision to become a comprehensive insurance provider and aligns with the group’s commitment to delivering holistic care and coverage throughout all stages of life.
PureHealth group CEO Ms Shaista Asif, said, “Daman’s evolution reflects PureHealth’s broader strategy to create a fully integrated healthcare and insurance platform that drives better customer service and long-term value creation. Expanding into the P&C segment enhances portfolio diversification, supports risk management across sectors, and reinforces our commitment to shaping a future-ready ecosystem aligned with the UAE’s economic and social development priorities.”
The chairman of The National Insurance Company – Daman, Mr Khaled Binshaiban Almheiri, said, “For nearly two decades, Daman has set the benchmark for health insurance in the UAE. This evolution marks a pivotal chapter – expanding our focus to offer a broader range of insurance solutions while maintaining the same rigour, trust and customer-first mindset our members know and value. By protecting individuals, businesses and assets, we are proud to play a central role in supporting the UAE’s vision for sustainable well-being and long-term economic resilience.”
Daman currently provides health coverage to more than 3m members across a network of more than 3,000 healthcare providers in the UAE. Backed by a resilient operational backbone, Daman brings together AI-powered underwriting, industry-leading efficiency in claim settlement, and a multilingual service delivery infrastructure to seamlessly support its expansion into new insurance verticals, without compromising its longstanding reputation for excellence.
PureHealth, whose largest shareholder is the state investment company ADQ, operates an ecosystem that covers hospitals, clinics, diagnostics, insurance, pharmacies, HealthTech, procurement and more. Several companies are under the PureHealth umbrella, including Abu Dhabi Health Services Company and The National Health Insurance Company (Daman).