UAE: Etisalat launches digital insurance services platform

Source: Middle East Insurance Review | Mar 2022

Etisalat has announced the launch of Easy Insurance, the latest addition to its insurance programme offering, and a new innovative insurance platform hosting various digital insurance products.

Both Etisalat and non-Etisalat customers can use Easy Insurance through partnerships with local and global insurance leaders. In addition, they can access the product through Etisalat’s digital channels, app or website.

Customers have full control to select and customise their insurance product of choice and subscribe to plans that start from AED25 ($6.80) per week.

Easy Insurance’s offering through the application of AI, machine learning and intelligent automation enables UAE citizens and residents to obtain insurance services for health, auto and travel quickly and conveniently. It is an extension of the company’s current insurance offerings of device insurance, home protection and takaful accidental starting at AED1 a month. M

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