UAE: Takaful Emarat launches new brand to mark 10th anniversary
Source: Middle East Insurance Review | Jun 2018
Takaful Emarat has unveiled a new corporate identity – in conjunction with its 10th anniversary – to reflect its growing business and digital transformation.
The company launched a new brand called ‘tlife’ for its life and health business. The general insurance business, following the completion of the acquisition of Al Hilal Takaful, has been rebranded as ‘tinsure’. The company is also offering a new enhanced individual medical plan ‘personal health +’ that allows healthcare coverage of up to AED1m.
The new brand launch will be supported with a move to a new two-storey, 12,000 sq ft office on Sheikh Zayed Road. There will be a dedicated high-tech customer service centre for walk-in customers on the ground floor.
Executive board member and managing director of Takaful Emarat Mohammad Al Hawari said, “Under Fadi Hindi, our new CEO, who has significant international digital transformation and strategy planning experience, in addition to the UAE government experience in smart technology and innovation, we have dramatically changed the way we do business. Our new strapline ‘Tap Tap Done’ summarises how technology and digitalisation has streamlined our business and made the process of buying insurance so much easier. Our corporate culture has also been rebooted to become more agile and ‘future focused’ on accelerating the growth of our brand.” M