Qatar: Doha Insurance rebrands and pursues expansion
Source: Middle East Insurance Review | Jan 2018
Doha Insurance Group has launched its new brand identity as part of the company’s ongoing expansion strategy to strengthen its position as one of the “most innovative, customer-focused and pioneering” insurers in the region and beyond.
Doha Insurance Group is also the insurer’s new name, replacing Doha Insurance Company.
The new brand introduces a fresh identity that “balances the heritage and roots” of the company with the requirements of a regional and future-proof brand, the insurer said in a statement.
Doha Insurance Group President Bassam Hussein said: “We will be focused ... on implementing the group’s expansion strategy across the Middle East, with an eye on expanding internationally into the European market.”
The company’s CEO Jassim Ali A Al-Moftah said: “Our aim for the near future is to be recognised as the most innovative, customer-focused and pioneering insurance group in the region and beyond. And we aim to achieve this through increasing streams of income to the group via launching new products and services that are tailor-made to meet the ever-evolving needs of the market.
“We also aim to continue with our expansion plan ... to explore branch and distribution channel opportunities and invest in technology to enhance efficiency of our products and solutions to leave a mark on the national institutions regionally and globally.”
Established in 1999, Doha Insurance Group is engaged in the business of insurance and reinsurance. M