Under a bancassurance partnership, AIA and Citi Malaysia have collaborated to launch an end-to-end digital channel that allows Citi customers to purchase AIA's suite of insurance products and solutions online. This initiative leverages both AIA and Citi's digital capabilities using Citi's application programming interface (API) connectivity, seeking to enable a seamless and secure online experience for customers. The first insurance product to be offered under this initiative is AIA's comprehensive critical illness plan, CI Care Plus.