GAIF: Forward-Looking Vision, Firm Foundation
By Dr Ali Wazaney
Insurance markets across the region are at a pivotal juncture, facing diverse challenges and the need to define strategies that address new realities and emerging norms. At the same time, finding innovative ways to utilise Artificial Intelligence (AI) remains one of the industry’s most significant challenges.
The Arab insurance industry stands at a critical crossroads. Alongside familiar challenges, new circumstances are emerging that demand strategic planning and innovative tools. There is a big wave of transformation underway, driven by market dynamics and regulatory pressures. This transformation is expected to strengthen regional insurance markets and help shape a brighter future. Technology is central to this shift, evolving at an unprecedented pace and requiring a more vigilant and proactive approach to understanding and managing its implications.
Like other economic and industrial sectors, the insurance industry has placed growing emphasis on modernising its technological tools. This shift has required substantial investment and has influenced strategic direction across technical, operational and human resource functions. Corporate attention is increasingly focused on how to leverage and deploy AI, whereas it was previously centred on areas such as underwriting and pricing. These developments are driving innovation, helping insurers keep pace with technological change and respond more rapidly to increasingly complex market demands.
Against this backdrop, insurance companies must formulate clear, forward-looking strategies to adopt AI and maximise its benefits. Emerging regional conditions, including heightened geopolitical tensions, are adding further uncertainty and should encourage the optimal use of technology and AI within a broader framework of innovation and creativity.
While the region has made notable progress, the rapid pace of technological development requires strong commitment from all relevant stakeholders, including insurance companies, regulatory authorities and other insurance-related entities.
Over the past few years, the Jordanian insurance market has made significant strides. Market consolidation is taking shape, while operators continue to improve the quality and scale of their business. In parallel, the Central Bank of Jordan (CBJ) is strengthening the regulatory ecosystem, enabling market participants to adopt best practices and higher operational standards. Market results in 2025 have been encouraging, with top line registering nearly 10% growth over the previous year, and the same momentum is expected to continue in 2026. Sector profitability has also improved, with a further notable increase expected this year.
These developments should positively support the health and wellbeing of the local insurance industry. Nevertheless, Jordanian insurers remain in a race against time to build on the progress already achieved. It is our responsibility to turn today’s achievements into a stronger foundation for the promising future we aspire to create for the country’s insurance industry.
Insurance leaders, professionals and experts from across the region are gathering at the 35th GAIF General Conference at the Dead Sea to discuss these developments and gain deeper insight into the challenges and opportunities ahead. The Conference gives greater attention to navigating the historic transformation reshaping the industry.
As insurance and reinsurance companies, we remain committed to ensuring that our industry stays true to its foundational principles. ‘Back to Principles’, the core theme of this Conference, emphasises the importance of preserving a sound and healthy insurance industry that can address today’s challenges and achieve tomorrow’s goals. This vision requires greater cooperation among regional insurance markets. By working together, sharing knowledge and embracing innovation while remaining firmly grounded in insurance principles, we can build a more resilient and sustainable future for the region.
Dr Ali Wazaney is the CEO of Gulf Insurance Group - Jordan (GIG-Jordan) and a board member of the Jordan Insurance Federation (JIF).