GAIF35 in Amman: Thriving Jordanian Insurance Industry Poised to Encourage Greater Cooperation
Welcome to GAIF35! And to our friends from overseas, welcome to Jordan!
The Jordan Insurance Federation (JIF) is pleased to co-organise this year’s General Conference of the General Arab Insurance Federation (GAIF). That this is the 35th Conference signifies the resilience of GAIF and its members.
Likewise, the Jordanian insurance market has demonstrated resilience and continued its positive development in 2026, despite operating in a challenging regional and global environment. The sector entered the year following healthy growth in 2025. The indicators so far in 2026 remain encouraging.
Beyond premium growth, however, I believe it is important to consider the sector’s overall development. We are seeing greater attention to financial soundness, technical performance, governance, digital transformation and the quality of services provided to policyholders.
Our objective now is to build on the foundations of our well-established insurance sector by increasing insurance penetration, developing new products, improving customer experience and strengthening the sector’s contribution to the national economy.
Major challenges
The insurance sector is undergoing considerable change, including challenges that are both technical, structural and geopolitical.
Geopolitical developments naturally have an impact on insurance markets, and Jordan is not isolated from what is happening in the region. Nevertheless, Jordan has maintained a high degree of stability and resilience. Our insurers have also accumulated considerable experience in operating in a region that has faced different periods of uncertainty.
The priority is to continue monitoring developments closely, maintain prudent risk-management and underwriting practices, and ensure strong relationships with international reinsurers.
Another priority is ensuring the technical sustainability of different insurance lines, particularly those experiencing pressure from rising claims costs and changing risk patterns. Also important is increasing insurance penetration. Insurance should be viewed as an essential financial protection and risk management tool for individuals and businesses.
Digital transformation is another major priority. Technology offers tremendous opportunities to improve efficiency, accessibility and customer experience, but it also requires investment in infrastructure, cybersecurity, data management and human capabilities.
We must also continue developing specialised insurance expertise and attracting younger talent into the industry.
JIF’s role is to bring the sector together around these common challenges and maintain constructive cooperation with the Central Bank of Jordan and other stakeholders. A strong insurance sector ultimately requires financially sound companies, appropriate regulation, technical discipline, and a market that has the confidence of its policyholders.
JIF’s strategy for 2027
Our 2027 strategy is centred on strengthening the Jordanian insurance sector’s sustainability, competitiveness, and contribution to the national economy.
One important area is continued cooperation with the Central Bank of Jordan and relevant stakeholders on regulatory and technical matters affecting the development of the market. JIF has an important role in representing the collective technical experience of its members and contributing constructively to discussions concerning the future of the industry.
We will also continue focusing on digital transformation and greater exchange and utilisation of data across the sector. Reliable data is becoming increasingly important for pricing, risk assessment, fraud prevention and strategic decision-making.
Insurance awareness is another priority. There remains considerable potential to improve public understanding of insurance and expand protection across different segments of society and the economy. This includes supporting financial and insurance literacy and encouraging the development of products that respond to emerging risks and changing customer needs.
Capacity building is equally important. Through training, conferences, technical programmes, and cooperation with regional and international insurance institutions, we want to continue developing the capabilities of professionals working within the Jordanian market.
Ultimately, our objective is to create an environment that encourages innovation while maintaining technical discipline, financial stability, and strong protection for policyholders.
Plans for GAIF presidency
Jordan’s assumption of the GAIF presidency is both an honour and a significant responsibility. It provides us with an opportunity not only to represent the Jordanian insurance market, but also to contribute to the development of the insurance industry across the Arab region.
Our aspiration is to use the presidency to encourage greater cooperation and exchange of expertise among Arab insurance markets. The challenges facing our industry today increasingly cross national borders—from climate and geopolitical risks to cybersecurity, technological disruption, reinsurance capacity and changing customer expectations. These are areas where greater regional cooperation can create real value.
We would also like to encourage greater knowledge-sharing, develop Arab insurance expertise and strengthen the relationship between Arab insurers and the international insurance and reinsurance community.
The GAIF presidency also provides an opportunity to highlight Jordan as a regional centre for insurance dialogue, expertise and professional development.
Hosting GAIF35 in Jordan is an important starting point. We want the conference to bring together insurers, reinsurers, regulators, brokers and industry experts from across the Arab region and international markets, not simply as a major industry gathering, but as a platform for discussing the issues that will shape the future of insurance.
Our ambition over the next two years is to build on this momentum and support a more connected, innovative and resilient Arab insurance industry.
Insurance Industry Leadership Perspective:
Two major factors are driving change in the Jordanian insurance sector: regulatory requirements and rising expectations around the quality and sophistication of insurance services.
The changes currently underway are structural changes, not only in terms of the number of players in the market, but also the quality of the operators that will remain in the market.
Regulatory pressure has intensified in recent years, with the Central Bank of Jordan raising requirements to strengthen insurers’ solvency and improve their performance. This trend is expected to continue in the coming period and will result in creating profound changes in the sector.