Zaris & Partners has changed its name to Broktech Insurance & Reinsurance Brokers SAL as part of its rebranding and new marketing campaign.
Zaris & Partners adopted the new corporate identity from July 2017. The brokerage firm now has a new logo. It also launched a new website in August 2017, said a statement.
“Whilst the name has changed to Broktech Insurance & Reinsurance Brokers SAL, the company’s commitment to providing progressive solutions and practices continues,” the statement added.
On 6 July 2017, Broktech inaugurated its new office and shared its new corporate identity at a cocktail reception attended by a number of market leaders, the company’s management and staff.
The company’s management team, comprising Capt Richard Chalhoub, Mr Ronald Chidiac, Ms Kerstin Marx, and Ms Basma Barakat, believes that this new image will better reflect the company’s long-term vision.
“In a fast-changing market such as ours, innovation and adaptation are crucial. Our new identity reflects our incessant willingness to embrace new market dynamics. Whilst our name has changed, we’re surely not changing our core mission. We are keen to stress our firm commitment to serving the needs of our clients by bringing them innovative solutions at all levels,” the statement said.
Through this new and enhanced image, Broktech’s team is eager to maintain the company’s corporate values and live up to their promises of providing their clients with pioneering tools to achieve their long-term growth goals, and living by the saying “every success story is a tale of constant adaption, revision and change”.
Broktech was established by professional reinsurance experts with very specific knowledge of the MENA region, as well as a range of experience in different aspects of the insurance and reinsurance segments. The company combines a mix of capabilities and diverse expertise ranging from consultancy and claims handling to insurance and reinsurance technical and operational support, enabling it to provide integrated risk solutions to its markets. M